Framework on the Legal and Ethical aspects of „Green on-demand public transportation“
I. LEGAL ANALYSIS: (1). The current legislation – European directives and regulations; (2). Ordinances and other acts of the Municipal Council and regulations of other Bulgarian Municipalities or other countries providing the public transport service; (3). The European cities experience on introducing “Demand responsive public transportation” and “Green on-demand public transportation”; (4). Various models for the amendment of the legislation, in order to create conditions for the introduction of green on-demand public transportation.
II: ETHICAL ANALYSIS: (1). Analysis of the ethical aspects related to the implementation of the initiative „Green on-demand public transportation“; (2). Identification of the ethical problems that could possibly cause risks and ethical conflicts; (3). Identification of the stakeholders and definition of their interests; (4). The expectations of the society, identification of possible target groups and stakeholders during the initiative implementation.
Not all codes of ethics and rules are available to the general public, incl. service users, and this is particularly important for ensuring ethical standards in the implementation of the Green on Demand Public Transportation. The expected benefits of the initiative are subject to a broad dialogue with stakeholders, the proclamation of the fundamental ethical principles is a way to guarantee minimum potential problems and conflicts of an ethical nature.
The analysis on the ethical aspects of the Green on Demand Public Transport initiative and the possible ethical issues and identified risks will contribute to the effective involvement of stakeholders, incl. the concerned target groups, will create an atmosphere of support and "social approval" for the implementation of "Green Public Transport on Demand" and depends on mutual trust, respect and transparency in communication between partners and project stakeholders. It is therefore important that stakeholders, especially potential end-users, are actively involved and the possibilities for interactivity of their participation is emphasized.
The proclamation and observance of the established ethical standards by the various responsible partners plays an important role for the positive attitude of the citizens and implementation of the initiative.
Therefore, a key priority for Sofia Urban Mobility Centre and all stakeholders responsible for the initiative implementation is to maintain a transparent and constructive dialogue to provide information and find solutions to problems identified together with stakeholders as well as outside the organization. The communication is a guarantee that all stakeholders’ interests have been taken into account and all possibilities for mutual benefits considered, in order to minimize the social risks during implementation of the initiative, as well as its long term public acceptance.